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WHAT THIS COURSE IS ABOUT
This course takes you into the dynamic world of Policy Communication in India, revealing how communication can shape policy outcomes and stakeholder engagement at every stage of the policy process. Whether an elected official, NGO worker, business leader, or concerned citizen, discover your role in India’s crowded policy marketplace and learn to apply strategic communication tools to make your message heard.
With practical modules, expert guidance, and a real-world case study (Swachh Bharat Abhiyan), this course empowers participants to craft clear, actionable messages and use a variety of communication formats—from briefs and infographics to social media campaigns and advocacy drives. Develop practical skills through exercises and guided examples, and get a roadmap for becoming an impactful communicator in public policy.
WHY YOU SHOULD ENROLL
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Build clarity: Understand the actors, processes, and objectives that shape policy communications in India, from government institutions and civil society to international bodies and the media.
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Master practical tools: Learn how to frame key messages, select the right format, and strategically engage stakeholders using briefs, infographics, reports, op-eds, campaigns, and direct advocacy.
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Apply learning: Dive into the Swachh Bharat Abhiyan case study, analysing how diverse tools and formats mobilised public support, drove behaviour change, and influenced policy across audiences.
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Stay flexible: Engage with self-paced modules, practical assignments, and feedback to develop and refine your communication strategies.
WHO THIS IS FOR
🎯 Beginners: Undergraduates, UPSC aspirants, or anyone interested in public policy and communication.
🎯Career switchers: Professionals from law, journalism, business, or social science seeking entry into the policy and development sector.
🎯Practitioners: NGO staff, consultants, government professionals, and advocacy campaigners aiming to sharpen their policy communication skills.
LEARNING OBJECTIVES
By the end of this course, you will:
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Understand the landscape and principles of policy communication—including key stakeholders, goals, and formats.
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Frame clear, action-oriented policy messages tailored to different audiences and stages of the policy cycle.
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Compare and use a range of communication tools (policy briefs, infographics, presentations, campaigns, and more) for maximum impact.
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Analyse real-world cases to see communication strategies in action, identifying what works and why.
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Build transferable skills in persuasive writing, advocacy, critical thinking, and stakeholder engagement.
👉 Start your journey today. Shape policy conversations. Make your voice count.
Policy Communication
Instructor: Vincy Davis
She is the founder of Vincoms Media and a Guest Faculty at the Indian School of Public Policy (ISPP), where she leads the Writing & Communication Lab and the Case Study Centre.
With a background in strategic communication and public policy, she previously worked at the Centre for Policy Research’s Accountability Initiative.
Her work focuses on policy communication, state capacity, and education reform. Vincy advocates for inclusive, narrative-driven communication in policymaking and has developed and taught courses on professional and policy communication to equip future policy leaders with effective storytelling and engagement skills.
Self-Paced Online Program
9 Easy-to-Understand Video Modules
Ideal for All Public Policy Journeys
Free Resource: Public Brief Toolkit
Digital Certificate & Badge on Completion