Public Policy Communication

WHAT THIS COURSE IS ABOUT This course takes you into the dynamic world of Policy Communication in India, revealing how communication can shape policy outcomes and stakeholder engagement at every stage of the policy process. Whether an elected official, NGO worker, business leader, or concerned citizen, discover your role in India’s crowded policy marketplace and learn to apply strategic communication tools to make your message heard. With practical modules, expert guidance, and a real-world case study (Swachh Bharat Abhiyan), this course empowers participants to craft clear, actionable messages and use a variety of communication formats—from briefs and infographics to social media campaigns and advocacy drives. Develop practical skills through exercises and guided examples, and get a roadmap for becoming an impactful communicator in public policy. WHY YOU SHOULD ENROLL ✅ Build clarity: Understand the actors, processes, and objectives that shape policy communications in India, from government institutions and civil society to international bodies and the media. ✅ Master practical tools: Learn how to frame key messages, select the right format, and strategically engage stakeholders using briefs, infographics, reports, op-eds, campaigns, and direct advocacy. ✅ Apply learning: Dive into the Swachh Bharat Abhiyan case study, analysing how diverse tools and formats mobilised public support, drove behaviour change, and influenced policy across audiences. ✅ Stay flexible: Engage with self-paced modules, practical assignments, and feedback to develop and refine your communication strategies.